Lenon’s main business news

September 20, 2008

A-B, building owner fight billboard battle

Filed under: online — Tags: , , — Moon @ 10:15 pm

Anheuser-Busch sued a Chicago building owner Thursday, saying it would lose untold amounts of money if the brewer can’t advertise on his roof, which can be seen behind Wrigley Field bleachers.

The building's owner, Tom Gramatis, said the brewer failed to pay him so he covered up the Budweiser sign with a tarp Wednesday, the Chicago Sun-Times reported.

"There is simply no way of measuring the harm that Anheuser-Busch Inc. will incur if it is deprived of its coveted and exclusive right to display its advertisement to such a large audience," according to the lawsuit.

On Friday, a Cook County judge ordered the removal of the tarp covering the Budweiser billboard.

The judge also gave A-B the temporary restraining order it sought to prevent Gramatis from continuing to block the billboard.

St payday advances freecreditreport. Louis-based Anheuser-Busch Cos. Inc. (NYSE: BUD), through its Anheuser-Busch Inc. subsidiary, is the leading domestic brewer, holding a 48.5 percent share of U.S. beer sales. The company, which accepted a $52 billion takeover offer from Belgian InBev, brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer.

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