Bischmann to lead Harley-Davidson’s communication efforts
Milwaukee heavyweight motorcycle manufacturer Harley-Davidson Inc. has named Joanne Bischmann vice president of communications, effective immediately.
A 20-year company veteran, Bischmann reports directly to Harley-Davidson president and CEO Keith Wandell.
“Joanne has a wealth of professional and company knowledge and experience,” Wandell said. “I am extremely pleased that she has accepted this position and we are fortunate to have her bring her strong leadership capabilities to this critical role for the company.”
Bischmann replaced Susan Henderson, who recently resigned for what company management announced as “personal reasons.”
In her new role, Bischmann is responsible for overseeing all aspects of internal and external communications for the company. She will also retain responsibility for the meeting and travel functions.
Bischmann joined Harley-Davidson (NYSE: HOG) in 1990 and has served in a variety of positions, including vice president of marketing and most recently as vice president of licensing and special events.
Bischmann serves on the board of directors of the Betty Brinn Children’s Museum and is the vice president of the board’s development and strategic planning committee.