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It’s still more than a day away until the Super Bowl and I’ve already seen the Volkswagen commercial that shows a pudgy dog running on a treadmill in order to lose weight.

I’ve already seen Matthew Broderick call in sick so he can ride roller coasters, chase little kids at a museum and frolic on the beach in a Ferris Bueller-like day of revelry - and driving a Honda CRV to get from place to place.

And I’ve already seen the tattoo-rific David Beckham in his undies for H&M’s new ad campaign.

So is there any reason left to tune in to the big game on Sunday night?

Oh right, I guess there is the football. But with more companies than ever uploading their Super Bowl commercials in advance on YouTube and other websites this year, there will be fewer surprises on Sunday night. So will people take a pass on the commercials and actually use that time for a bathroom break?

Seethu Seetharaman, a marketing professor at Washington University, doesn’t think so. He thinks the early releases will just whet people’s appetite and help build excitement leading up to the game. After all, some companies are only putting out teasers or trailers of their ads.

“There is the danger of newness being lost,” he acknowledged.

But one of the most memorable and buzzed-about commercials last year - the kid dressed up as Darth Vader in a Volkswagen ad - was released online in advance of the big game, he noted.

That gets closer to Seetharaman’s main point. He questions the wisdom of companies wasting - err, spending - $3.5 million on a 30-second spot at all when they could get free exposure through a viral, online campaign.

Craig Kaminer, president of the St. Louis-based marketing agency Twist, also emphasized the free part of releasing commercials early on YouTube.

“You can get millions of additional people to see it and it doesn’t cost you anything,” he said. “At the end of the day, advertisers are interested in one thing and that’s getting to the most number of people to spread their message.”

And while some people may have seen some of the commercials before Sunday night, up until then it will have mostly been an individual experience. But during the game, it will be a communal activity with your family and friends, he said.

That is something I can understand. For the first time in many years, I found myself glued to the television at a friend’s Super Bowl party last year. Actually, I alternated between the TV and my iPhone.

I gave myself whiplash as I devoured snarky tweets from my friends - and yes, from the random group of witty people I don’t know who I follow on Twitter - as they dished out their real-time commentary on the ads.

That’s something you can’t recapture the next day.

So I’ll be tuning in on Sunday - with my smartphone at my side.

SIN IS IN

This year is shaping up to be a pretty good year for sin.

At least, that’s what the research firm IBISWorld concludes in a recent report tracking industries that it has assigned to each of the seven deadly sins.

With more disposable income at our fingertips - and with the help of new technologies - IBISWorld said Americans will find more ways to indulge themselves in 2012. Apparently, this will be a bountiful year for envy, lust and sloth. Yippee! But growth will be a bit slower for those who peddle in pride and greed. Boo!

The firm does takes liberties with its labels. For example, I’m sure there are plenty of gun manufacturers out there who would object to being placed into the “wrath” category. But nonetheless, it makes for some colorful reading.

So here’s a quick snapshot:

• Envy: Jewelry store sales are projected to grow 4.5 percent this year.

• Lust: Online dating sales are expected to increase 3.5 percent.

• Sloth: The “do-it-for-me” market of maids, nannies, personal chefs, gardeners and butlers is expected to grow 3.4 percent.

• Gluttony: Fast-food restaurants are expected to grow 2.6 percent.

• Wrath: Gun and ammunition manufacturers are projected to be up 2.3 percent.

• Pride: Tanning salon sales are expected to increase 2 percent.

• Greed: Commercial banking is expected to be up 1.9 percent.

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Payments processor MasterCard says it took a $495 million charge in its fourth quarter to cover potential losses from an ongoing lawsuit brought by merchants over the fees they pay on credit card transactions.

The Purchase, N.Y.-based company says the charge represents the after-tax portion of a potential settlement in the case. Wall Street had speculated the bill would run about $1.2 billion to $1.8 billion if MasterCard Inc. and rival Visa Inc. settle the suit.

The charge reduced MasterCard’s fourth-quarter profit. The company earned $19 million, or 15 cents per share, on revenue of $1.73 billion. Removing the charge, it says profit came to $4.03 per share,

Analysts were expecting profit of $3.92 per share, on revenue of $1.73 billion.

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German unemployment dropped more than economists forecast to a two-decade low in January, bolstering economic growth as the euro region

France plans to unilaterally impose a 0.1 percent tax on financial transactions starting in August, President Nicolas Sarkozy said, brushing aside opposition from the nation

Much work remains to maximize U.S. employment and stabilize prices, and the central bank will do its part, an influential Federal Reserve official said on Friday.

The pace of the U.S. economic recovery remains “sluggish” and is likely to slow somewhat this year, said New York Fed President William Dudley. Unemployment is likely to remain “unacceptably high” for some time, he added, while inflation is likely to be below the Fed’s new 2-percent objective for several years.

“Clearly, much work remains to achieve the Fed’s dual mandate of maximum sustainable employment in the context of price stability,” Dudley told reporters in a regular briefing.

The Fed, which has kept interest rates near zero for more than three years, “has done and will continue to do its part in supporting the recovery - but it is not all-powerful,” he added.

“Other complementary policy actions in housing, fiscal policy and structural adjustment or rebalancing of the economy will be essential if we are to achieve the best available recovery.”

Aside from the low rates, the Fed has also bought $2.3 trillion in long-term securities in an unprecedented drive to spur growth and revive the economy after the worst recession in decades. Yet the recovery has been slow and the outlook issued by the Fed this week was bleak, leading the central bank to say it expects to keep rates “exceptionally low” at least through late 2014.

Dudley, a permanent voter on the Fed’s policy-setting committee, added that he expects “moderate” growth this year, and warned the risks are skewed to the downside in part because of Europe’s debt crisis business cards design.

The economy continues to operate with “significant excess slack,” he said, adding: “Inflation has retreated and may be headed down further.”

On Wednesday, Chairman Ben Bernanke said the Fed stood ready to offer more stimulus in the form of bond purchases if inflation remains below 2 percent - a formal target unveiled earlier that day - and if unemployment, now at 8.5 percent, remains high.

The speech by Dudley, a policy dove focused on driving down the high jobless numbers, could add confidence to those who, since the Wednesday meeting, see another round of asset purchases - including mortgage-backed securities - as all but inevitable.

Still, the slow overall recovery has cast some doubt on the U.S. central bank’s far-reaching strategy, with some, including congressional Republicans, warning that the massive quantitative easing efforts over the last few years could crimp the Fed’s ability to tighten policy when the time comes.

The Fed’s ultra easy monetary policy stance, to nurse the recovery, got some support from data on Friday showing U.S. gross domestic product expanded at a 2.8 percent annual rate in the fourth quarter of 2011.

It was a sharp acceleration from the 1.8 percent clip of the prior three months and the quickest pace since the second quarter of 2010. But it was a touch below economist expectations in a Reuters poll for a 3-percent rate, and nearly 2 percentage points were attributed to the build-up in business inventories.

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Attention college students: The interest rate on federal student loans is scheduled to double this summer unless Congress acts soon.

Loans taken out for the current school year carried an interest rate of 3.4%, thanks to a 2007 law that phased in rate reductions for subsidized Stafford loans to undergraduate students. But the law did not specify the rate after this year. So unless something is done, rates on new loans will revert back to 6.8% — where they were in 2007.

President Obama urged lawmakers in his State of the Union address Tuesday to stop this rate hike from going into effect. He also asked Congress to extend the enhanced Hope Scholarship program, which increased the maximum tax credit to $2,500. And he wants to double the number of federal work-study jobs.

But it remains to be seen whether this deficit-conscious Congress will act, especially since extending the 3.4% rate would cost $5.6 billion a year, according to Mark Kantrowitz, publisher of FinAid.org. All told, Obama’s proposals would total at least $10 billion a year.

While the president has focused on expanding access to college for low- and middle-income children, lawmakers have taken several steps to whittle away at student aid.

5 colleges slashing tuition

Congress has eliminated subsidized loans for graduate students, as well as most discounts. They also cut $8 billion out of the Pell Grant program for low-income students and reduced the income threshold for eligibility for a full Pell Grant.

"[Since] Congress just passed legislation cutting student financial aid funding, it’s unlikely they’ll pass legislation increasing student aid funding," Kantrowitz said.

Raising student loan rates will prove costly, said Lauren Asher, president of the Project on Student Debt. Someone who graduates with $23,000 in debt will pay an additional $4,600 in interest over 10 years.

Two-thirds of college seniors graduating in 2010 had student loan debt, and the average balance was more than $25,000, the project found.

"In this tough economy, people are concerned about the cost of college and the burden of debt to follow," Asher said. 

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OTTAWA

European officials said the euro region

Several times each year, the nation faces a widespread, food borne illness crisis. But there’s an easy, cheap technological solution that could stop scares and outbreaks in their tracks.

A relatively simple system of QR codes — those funny-looking, two-dimensional barcodes you see everywhere today — could instantaneously link a product sold on store shelves back to the farm where it was grown or raised with a snap of a smartphone camera. It would no longer take days or weeks to determine what food is safe and what isn’t.

The system could even prevent the contaminated food from reaching store shelves in the first place.

IBM (, Fortune 500) has developed a technology called the InfoSphere Traceability Server, which assigns unique barcodes to every step of the food distribution chain.

The farms, slaughterhouses, food palates, shipping containers, trucks, grocery stores and individual products that are using InfoSphere are all affixed with QR codes and tracked. Even specific animals are being tagged and scanned, so you could find out which specific cow your milk came from or which pig became your pork.

Using this system, the orange juice crisis could have potentially been avoided. Rather than halting all shipments of orange juice to test for a fungicide and testing OJ at grocery stores, as the U.S. Food and Drug Administration has done, the juice could have been scanned and instantly linked back to a particular farm.

How RFID tags will change the future

"Someday soon, this will become the minimum requirement to participate in the food supply chain," said Paul Chang, IBM’s traceability program director.

But the system has yet to be widely adopted. There are some high hurdles to mass-adoption, most notably that for the system to work, every actor in the supply chain has to participate. And participation requires some level of investment in order to feed data into the network and extract results.

IBM already has a small handful of large retailers in the United States and Europe on its system, including Germany’s Metro Group, the third-largest food retailer in the world. But IBM believes it has found a way to get even the smallest mom & pop shops and farms on board as well.

IBM developed the InfoSphere system as a cloud-based service, meaning the only infrastructure needed to operate it is an Internet connection and a smartphone.

Though IBM’s Chang wouldn’t get specific about pricing, he said the costs are "minimal," pointing to the fact that that there are already small, rural farms in Thailand using the system no fax needed payday loans.

"We’ve developed the technology in such a way that it’s just a nominal cost to share and access information," Chang said. "We’re at an inflection point where this could be deployed more broadly."

But even if the majority of vendors, farms, shipping companies and grocery stores adopt it, it would really take everyone to join in to link your OJ to a particular farm.

To make such a global food traceability network a possibility, the food industry has developed an open standard for data recording and tracking. That means customers using IBM rivals’ systems could communicate with the InfoSphere server so a farm, a supplier and a grocery store all doing business with one another would not necessary need to be using the same system.

IBM says a very small percentage of companies in the food industry have adopted the technology so far. But with recalls happening on a weekly basis, and costs of technology falling, some regulators are becoming tempted to impose requirements that companies adopt traceability systems. IBM said is currently working with a small number of government regulators from around the world.

If widespread adoption does occur, it may help stop outbreaks before they start.

Today, testing products for contamination is a difficult and ineffective process. Food companies can’t test every batch, so choosing which ones to test is essentially random.

For instance, Coca-Cola (, Fortune 500) tested its batch of orange juice and found that the fungicide was present. But it also noticed that competitors’ juice was contaminated as well and had gone unnoticed.

Using advanced analytics, companies could know exactly which batches to test. As an example, a sensor in a shipping container of tomatoes that is several degrees warmer than normal could tip off the company to check the product that was shipped on that vessel. With QR tags, testers could know which palates were on that container and test them before they reach store shelves.

The technology is cheap and easy to implement. But until everyone adopts it, contaminated food outbreaks will continue. 

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