Tips for House Sellers: Identify Your Target Buyer

by Bonnee Proo 11/24/2019

For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer – you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.

About the Author
Author

Bonnee Proo

A Penn State undergrad with an MBA from University of Redlands, I specialize in the sale of new and existing homes in San Diego County. Licensed for 12 years in the Real Estate and Mortgage Banking industries, I have a strong background in Mortgage Banking and Investment property. Prior to real estate. I spent 18 years as a Corporate Accountant specializing in Healthcare and Biotechnology. I’ve always been a "numbers person.” However, my joy comes from working with and helping people make well-versed decisions with sometimes the largest investment they will ever make in their life…their home.


Leveraging my experience over the years, I am known for outstanding client service, available 7 days per week or whenever called upon to assist, execute, negotiate, guide or encourage. I strongly believe it is my duty to not only represent my clients to the best of my ability, but also to educate them throughout every step of the home buying (or selling) process, arming them with topnotch information and market insight so that they are able to make the best decisions possible. I am honest and trustworthy. I wholeheartedly believe that commitments are made to be kept. Also, I am extremely hardworking and knowledgeable about the real estate/mortgage industries and I have an EXCELLENT team of affiliates (lender, escrow, title, inspectors, etc.) with whom I work that are just as hardworking and knowledgeable in their respective lines of work, and always ready to assist.


During my spare time, you will either find me swing dancing or swinging a golf club. I also enjoy walking/hiking or spending time at the gym always working on trying to stay healthy; socializing with friends; and spending quality family time with husband, Phillip and my sassy, little fur-baby, Sadi.


 


AFFILIATIONS


National Association of Realtors (NAR)


California Association of Realtors (CAR)


Pacific Southwest Association of Realtors (PSAR)


Senior Real Estate Specialist (SRES)


San Diego Regional Chamber of Commerce (Ambassador)


East County Chamber of Commerce (Ambassador)


University of Redlands (Alumni Board)


Meals on Wheels (Volunteer)